InstaBid LIVE
LaunchingLaunching soon — get on the list ↓
You’re standing in Mrs. Smith’s kitchen with your phone up.
She’s on the call — from her laptop, from her office, from anywhere. She sees what you see. And so does an estimator who’s read more construction than any of us will in a lifetime.
“I see shaker-style cabinetry, a black granite countertop, a stainless single-basin sink. What are we looking to do today?”
“She wants to swap the countertops.”
“There’s an outlet next to the sink — that’ll need to be GFCI, that’s code now. What year was the house built? … You may want to price lead-paint and asbestos testing before anybody tears out that tile.”
That’s not a chatbot reading a script. That’s the question a thirty-year GC asks in the first ninety seconds, because he’s the one who eats it when nobody asks. It sees the room. It asks what matters. It specs the job down to the paint on the wall while you’re standing there.
And Mrs. Smith is hearing all of it. Live. Which means when the number arrives, she already knows why it’s the number.
Then you hang up. Here’s what happens.
You do nothing.
Before you’re back in the truck:
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The bid is in your dashboard
itemized, your prices, your markup, ready to send or edit.
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The material list is built
trade-grouped, ready for your supply house.
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Your subs know.
Everyone in your black book who touches this job gets told what’s needed, without you making a single call.
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And Mrs. Smith gets an email.
Not a PDF of line items.
She gets her kitchen. The actual one.
A before shot: her kitchen. Fruit bowl on the counter, exactly where it sits.
And an after: the same kitchen, finished. The quartzite she asked about. Shaker cherry doors. Three-inch crown. The sink moved sixteen inches right, the way you told her it should be. Rubbed bronze on the faucet. A dishwasher filling the gap that’s been there since 2009.
And her fruit bowl, still sitting on the counter.
That’s the moment. Not a showroom photo, not somebody else’s kitchen off a website — hers, with her light through her window, looking like the thing she’s been picturing for four years and couldn’t describe.
Every line under it editable. Every price yours.
Why this wins the job
You already know what happens after a normal walkthrough. You go home. You do the math at nine at night. You send it in three days if you’re good and two weeks if you’re honest. And by then she’s already talking to somebody else, or she’s gone cold, or the number lands with no context and she just sees a big scary figure.
Here she watched it get built. She heard why the electrical adds cost. She saw her own kitchen finished. She’s not comparing a number to a number anymore — she’s looking at the thing she wants, with your name on it, while the conversation is still warm.
You didn’t sell her anything. You just showed up prepared, and let her see it.
The honest part
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LIVE is launching, not live yet.
We’re running real walks and tightening it. I’m not going to put it on the site as finished when it isn’t — you’d find out in week one and you’d be right to be annoyed.
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And the estimator never quotes a price out loud.
She reads the room, asks the questions, flags what you’d flag. The numbers come from the engine — 25,533 hand-walked prices, re-checked by 230+ automated estimates every day — not from a model’s guess. Judgment and arithmetic are two different jobs and we don’t let one do the other.
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Nothing reaches Mrs. Smith until you say go.
That’s the default and you can leave it there forever.
Get on the list
We’re letting contractors in as it’s ready. No pricing yet, no commitment, no sales call.
You’ll hear from us when it’s ready for you. That’s the whole email.
Different job, different tool: if you’d rather just say the bid out loud from a rooftop and skip the video entirely, that’s 411.