A real bid in two minutes.
Never write a bid again. First number wins — your price, not retail. You get your nights back. Real materials, real labor, your markup on every line, and a PDF that reads like a contractor wrote it.
Two hours per estimate.
Half never call back.
Every contractor knows the math nobody says out loud: two hours per estimate — drive there, walk it, measure, drive back, price it at the kitchen table at 9 PM — and half of them never call back.
That’s the tire-kicker tax, and it’s the most expensive line item in your business, because it’s paid in evenings.
One brain. Three ways in.
Your customer picks.
The form
On your site — your colors, your logo. They answer plain questions and get a real itemized bid in two minutes, with a PDF that reads like a contractor wrote it.
The phone line (411) Launching
Your own branded number. A homeowner calls, describes the job, hangs up — and the bid’s in their inbox before the phone’s back in their pocket.
The video walk (LIVE) Launching
“Walk your kitchen for me.” An AI estimator watches, asks what a 30-year GC would ask — year built, grade of cabinets, is that wall load-bearing — prices it live, and shows them a render of the finished room.
Lead to booked job.
Nobody left a couch.
The bid is only half of it. Nobody else has the other half — the close rides with every estimate.
Poke around. It's the real thing.
Not a video, not a slideshow. Open an estimate, change a price, print the PDF. Same screens your customers see — no signup, nothing to install.
"What if it sends a bad number?"
It can't.
Nothing binds until you approve. The customer gets their estimate instantly — but the contract, the deposit, the commitment? Locked until your thumb says go.
Walk the logic: even if the pricing were completely wrong on day one — you can’t lose. You see every number before it binds. You tune it to your book. And every job it wins you happens while you were on a roof.
Review-first
Customer gets nothing until your tap. Default.
Trust the engine
Bid goes instantly; contract stays gated on you.
Full auto
For the day you stop double-checking it. Your call.
We're over here doing homework.
Everybody else hands your customer a number a chatbot guessed at — with a note underneath telling them to verify it before they send it. Read that again. That’s a platform saying I guessed, you check it.
We priced it. Open any line and see exactly where the number came from — the part, the unit, the labor, the market it was pulled in. Set your own rate on anything and yours wins, forever. Nothing goes out until you approve it.
The moat, in receipts.
Parts and labor across 11 trades, regionally adjusted — argued over line by line by a general contractor who has actually bought the material.
Once a price is ruled, the database physically refuses to change it. Not policy — code.
More than a hundred scoped estimates across eleven trades re-run every morning, plus a drift check. You find out before your customer does.
Set your own rate on anything and yours wins, forever. The engine prices cost — the markup is always yours.
“I’d know the number two minutes after walking a job. The eight-hour write-up? I’d dodge it until the customer stopped waiting. Thirty years of jobs lost to paperwork, not pricing. So I solved it — for both of us.”
Founder · 30-year general contractor
Co-host, Around the House — home-improvement radio, 170+ stations, over a million listeners a week
Author, The Brave New Contractor — out next month
Nobody builds software for the small contractor — to the whole industry, the $150k-a-year roofer is “just a dirty roofer.” That roofer has three kids. This is for him.
Pick your trades. Pay for those.
One saved evening pays for the month. One saved job pays for the year. Cancel from the dashboard in two clicks — no call, no retention script.
- +One trade estimator
- +Unlimited estimates
- +Live material pricing
- +Branded PDF output
- +Your price wins, always
- +Everything in Solo
- +Any three trades
- +Shared price catalog
- +Change orders — signed, approve or decline
- +Per-job profit & loss
- +Everything in Crew
- +All eleven trades
- +Fully-modeled GC work — kitchen, bath, addition
- +Your supplier account pricing
- +Hands-on catalog onboarding
Questions about what's included? Read the FAQ — or ask Stella, bottom right.
Be one of our early adopters.
We’re hand-installing InstaBid for a limited group of working contractors. You get the whole platform and a direct line to the guy who built it. We get the feedback that makes it bulletproof.
- +First 90 days free — no card, no call, nothing to cancel.
- +$49/month after that — and that price doesn’t go up as long as you keep using it. Let it lapse and you rejoin at whatever it costs then.
- +White-glove install — we put it on your site for you, with your prices and your forms.
- +All three doors — the form, the 411 line, the video walk.
- +Direct line to the founder. Your gripes become features.
No countdown timer. Seats are limited — when they’re full, we’ll just say so.